Welcome to Custer, South Dakota
The Heart of The Black Hills
Discover Custer, where you can find big adventure with small town charm, and where you are literally minute, not miles, from every must see in the Black Hills!
Greeting guests for more than 125 years, the oldest city in the Black Hills is small western town brimming with local flavor, brewery, gift shops, outdoor adventures, stretches of unscathed wilderness, and so much more.
Despite Custer’s ever-increasing profile, our little pocket of the Black Hills remains somewhat of a hidden gem with so much to offer locals and visitors. Our low-key historic western town prides itself for its rustic, eccentric vibe and our warm community is more about relaxed authenticity than glamorous trends. In our neck of the wood, we truly have endless opportunities for adventure. You explore pine-scented trails, climb the highest peaks, taste the flavors of the best restaurants in the Black Hills, enjoy a cold craft brew after riding UTVs and soak up this creative community’s laid-back lifestyle. Custer is a place where you can escape from the everyday and with Custer Hospitality you can take relaxation to the next the level..